I grew up around machines that turn raw plastic into useful things. I have spent my life since teaching machines new tricks: to build, to sell, to answer, to care.
Robotics engineer & founder
Simon
El Kallassi
From molten plastic on factory floors to software that answers a clinic's phone. One story, built by hand.
Read the story
Machines first.
Trained as a robotics engineer between Beirut and Montreal. The interesting problems always lived where metal meets code: automation lines, industrial systems, machines that do not get tired.
That instinct came from home. My family runs plastic off machines the size of buses, and I grew up learning what they could do.
The family trade, industrialized.
Two factories, three countries, machines running around the clock. I work the whole line: sourcing, operations, and the systems that keep it honest.
Then screens started paying attention.
Businesses around me needed to exist online. I started designing and shipping their sites, one trade at a time.
EDEN Garment
Apparel manufacturer
BLTZ Racing
Karting team landing page
Now building
Sada.
Everything so far converges here: an AI receptionist that lives in WhatsApp, with a full clinic ERP underneath it. Built for dental practices in Lebanon, live in production today.
WhatsApp AI receptionist
Answers patients, books the chair, and never sleeps. In Arabic, French, and English.
Full clinic ERP
Charts, treatment plans, scheduling, and billing in one place.